When I first moved to Texas I remember seeing the longest line wrapped around the James Avery store of customers waiting to get in. A few weeks later (when the line was not there, lol) I decided to go in to take a peek. After talking to a sales associate and seeing the jewelry myself, I realized what the hype was all about.
I actually had no idea that James Avery was a family owned, Texas based company and James Avery himself lived to be 96 years old and just passed in April of this year. In 1954 James Avery started his jewelry business in a two car garage and in 1957 he mailed out his first Christian jewelry catalog. All items handmade. In 2007, he stepped down as CEO and passed the reigns onto his son Chris who is CEO/President today.
I love how James Avery jewelry is designed to reflect the things that are important in life. From wedding bands to first communion crosses and commemorative charms, each piece is created with so much meaning behind them. I immediately fell in love with this Marrakesh ring that was inspired by a royal palace in Spain which happens to be one of the countries Brandon and I love the most! So many memories were made in Spain during the first years of our marriage and I love that this ring reminds me of all of them!
James Avery has such beautiful and unique pieces that make great gifts for anyone in your family. They have a way of making their charm bracelets look chic and timeless and I love that each piece has a story of inspiration behind it which then is passed onto your loved one that has a story of their own. Like my new Marrakesh ring for example. It was inspired by Alcar of Seville, a royal palace in Spain but when I look down at it, it reminds me of Brandon and I’s time in Spain which makes this intricately designed ring such a special gift for me. Also, I just adore the mix metals of the sterling silver and bronze.
Do you have a favorite James Avery piece? I’d love to hear what it is and why it’s special to you! If you are looking for a meaningful gift, you can check out their new arrivals here.